Brightline+ 2022 Launch Print and Email Design

Creative Director: Teri Hernandez

Lead Designer: Alexis Trujillo

Copy Writer: Tim Minerd

Brightline+ is a mobility solutions service created by Brightline Trains to bring guests to and from the Brightline Station. I worked alongside the Creative Director and Branding team to work on directional and awareness signage, print collateral, and email journey experience for the Brightline + launch.

For signage and print design, I designed the iconography and created layouts for multiple way finding and awareness signage. Aside from print, I worked on the email journey with the CRM Director to design the layout, cadence, and look and feel of the booking info email when getting your Brightline+ Confirmation.

Skills: Iconography, Print Design, Signage, Typography, Email Design, Iconography